strategic vision

gnration’s cultural programming is founded in two fundamental pillars, to be viewed as independent or interconnected. Contemporary Music and the relationship between Art and Technology are the watchwords for the programming of activities with a performative, expositional and educational bent.


Contemporary music – gnration wishes to implement a Contemporary Music program which, complementing the structures with a regular programming in the city of Braga, offers unique content, with high quality and artistic relevance. The programming’s focus is not ruled by genres or stylistic cataloguing but by aesthetic and qualitative criteria, in a perspective for the construction of a strong programmatic identity, with the potential to attract different kinds of audiences, within and without the city of Braga.


Arts and technology – the city of Braga’s tradition in the domain of innovation and new technologies at the academic and corporate levels has been, in recent years, expanded to the artistic domain, culminating in the recent award of the title of UNESCO Creative City in Media Arts. The relationship between Art and Technology is a structuring axis for the city, and gnration calls to itself the role of main dynamic agent in that domain. gnration proposes to develop regular work in the spreading of the relationship between art and technology through the programming of exhibitions, concerts/performances and educational service directed towards a diverse and wide-ranging audience, contributing for the affirmation of Braga as an international reference in the field.

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